{"id":6628,"date":"2024-02-05T15:41:57","date_gmt":"2024-02-05T15:41:57","guid":{"rendered":"https:\/\/texteisleiper.pt\/inovacao-organizacional-e-tic-e-registo-de-marca\/"},"modified":"2024-02-06T16:43:45","modified_gmt":"2024-02-06T16:43:45","slug":"inovacao-organizacional-e-tic-e-registo-de-marca","status":"publish","type":"page","link":"https:\/\/texteisleiper.pt\/en\/inovacao-organizacional-e-tic-e-registo-de-marca\/","title":{"rendered":"Inova\u00e7\u00e3o Organizacional e TIC e Registo de Marca"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;89%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@&#8221; text_orientation=&#8221;center&#8221; _builder_version=&#8221;4.19.1&#8243; _dynamic_attributes=&#8221;title&#8221; _module_preset=&#8221;default&#8221; title_font=&#8221;Urbanist Thin||||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;50px&#8221; background_image=&#8221;https:\/\/texteisleiper.pt\/wp-content\/uploads\/2022\/06\/projects.jpg&#8221; custom_button_one=&#8221;on&#8221; height=&#8221;500px&#8221; custom_margin=&#8221;||50px|||&#8221; title_font_size_tablet=&#8221;44px&#8221; title_font_size_phone=&#8221;26px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; custom_css_header_container=&#8221;height: 100%;&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;80px&#8221; box_shadow_blur=&#8221;80px&#8221; box_shadow_spread=&#8221;-55px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.57)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/texteisleiper.pt\/wp-content\/uploads\/2017\/10\/barra_feder.jpg&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;barra feder&#8221; max_width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;70%&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;100%&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.19.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><b>Designa\u00e7\u00e3o do Projeto: <\/b><span style=\"font-weight: 400;\">Inova\u00e7\u00e3o Organizacional e TIC e Registo de Marca<\/span><\/p>\n<p><b>N\u00ba Projeto:<\/b><span style=\"font-weight: 400;\"> 2201<\/span><\/p>\n<p><b>C\u00f3digo do projeto: <\/b><span style=\"font-weight: 400;\">NORTE-02-0853-FEDER-002201<\/span><\/p>\n<p><b>Objetivo principal:<\/b><span style=\"font-weight: 400;\"> Refor\u00e7ar a competitividade das pequenas e medias empresas<\/span><\/p>\n<p><b>Regi\u00e3o de interven\u00e7\u00e3o: <\/b><span style=\"font-weight: 400;\">NORTE<\/span><\/p>\n<p><b>Entidade benefici\u00e1ria: <\/b><span style=\"font-weight: 400;\">T\u00caXTEIS LEIPER, LDA<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Data de aprova\u00e7\u00e3o: <\/b><span style=\"font-weight: 400;\">07-09-2015<\/span><\/p>\n<p><b>Data de in\u00edcio: <\/b><span style=\"font-weight: 400;\">01-06-2015<\/span><\/p>\n<p><b>Data de conclus\u00e3o: <\/b><span style=\"font-weight: 400;\">31-05-2017<\/span><\/p>\n<p><b>Custo total eleg\u00edvel: <\/b><span style=\"font-weight: 400;\">78.000,00 \u20ac<\/span><\/p>\n<p><b>Apoio financeiro da Uni\u00e3o Europeia: <\/b><span style=\"font-weight: 400;\">FEDER \u2013 35.100,00 \u20ac<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Objetivos, atividades e resultados esperados\/atingidos: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Inova\u00e7\u00e3o Organizacional e TIC e Registo de Marca<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os objetivos da empresa passam por:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Refor\u00e7o da orienta\u00e7\u00e3o estrat\u00e9gica da produ\u00e7\u00e3o interna para a procura externa e a promo\u00e7\u00e3o da competitividade da empresa atrav\u00e9s da presen\u00e7a ativa no mercado global, via refor\u00e7o dos esfor\u00e7os financeiros, comerciais e humanos na promo\u00e7\u00e3o e prospe\u00e7\u00e3o de mercados internacionais, potenciando-se o incremento da atividade e do VN (crescimento superior a 67% do VN total e mais de 148% especificamente do VN internacional), assente no mercado externo, preconizando-se a diversifica\u00e7\u00e3o de mercados e clientes, pretendendo-se elevar quer o volume de neg\u00f3cios na sua globalidade, quer o peso do mercado externo no VN (passar de 25% em pr\u00e9 projeto para mais de 40% no p\u00f3s projeto) o que por sua vez se refletir\u00e1, necessariamente, na eleva\u00e7\u00e3o dos resultados; (ser\u00e1 concretizado via candidatura aut\u00f3noma ao SI Internacionaliza\u00e7\u00e3o ainda nesta fase).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incrementar posicionamento estrat\u00e9gico nos mercados em que j\u00e1 atuamos e ser capazes de diversificar os mercados de atua\u00e7\u00e3o. (este objetivo ser\u00e1 concretizado via candidatura aut\u00f3noma ao SI Internacionaliza\u00e7\u00e3o a apresentar ainda nesta fase).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Elevar a notoriedade, reconhecimento e visibilidade da marca; (ser\u00e1 concretizado via candidatura aut\u00f3noma ao SI Internacionaliza\u00e7\u00e3o ainda nesta fase).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apostar em novos modelos e t\u00e9cnicas de marketing nomeadamente ao n\u00edvel do marketing digital como meio de promo\u00e7\u00e3o e notoriedade, refletindo-se no acr\u00e9scimo das encomendas em 20% (ser\u00e1 concretizado via candidatura aut\u00f3noma ao SI Internacionaliza\u00e7\u00e3o ainda nesta fase de candidaturas).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Elevar a competitividade e qualifica\u00e7\u00e3o organizacional via implementa\u00e7\u00e3o e certifica\u00e7\u00e3o de sistema de gest\u00e3o da qualidade ISO 9001. Pretende-se que 100% dos procedimentos internos sejam realizados nos crit\u00e9rios de excel\u00eancia com base no normativo aplic\u00e1vel.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apostar no refor\u00e7o das TIC como ferramenta de gest\u00e3o base e que permita uma integra\u00e7\u00e3o global de todos os processos internos. Pretende-se que 100% dos processos e procedimentos organizacionais, qualidade e comercial estejam integrados e sejam geridos via software a implementar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incrementar a presen\u00e7a na economia digital via site multilingue e adaptado ao posicionamento estrat\u00e9gico pretendido, sendo expect\u00e1vel que pelo menos 30% dos novos contactos comerciais decorram deste meio.<\/span>\u00a0<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; positioning=&#8221;none&#8221; position_origin_f=&#8221;bottom_center&#8221; vertical_offset=&#8221;-2px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;none&#8221; position_origin_a=&#8221;bottom_center&#8221; 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Data de aprova\u00e7\u00e3o: 07-09-2015 Data de in\u00edcio: 01-06-2015 Data de conclus\u00e3o: 31-05-2017 Custo total eleg\u00edvel: 78.000,00 \u20ac [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v20.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leiper\u00ae | Inova\u00e7\u00e3o Organizacional e TIC e Registo de Marca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/texteisleiper.pt\/inovacao-organizacional-e-tic-e-registo-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inova\u00e7\u00e3o Organizacional e TIC e Registo de Marca\" \/>\n<meta property=\"og:description\" content=\"Designa\u00e7\u00e3o do Projeto: Inova\u00e7\u00e3o Organizacional e TIC e Registo de Marca N\u00ba Projeto: 2201 C\u00f3digo do projeto: NORTE-02-0853-FEDER-002201 Objetivo principal: Refor\u00e7ar a competitividade das pequenas e medias empresas Regi\u00e3o de interven\u00e7\u00e3o: NORTE Entidade benefici\u00e1ria: T\u00caXTEIS LEIPER, LDA &nbsp; 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